This year, almost every browser implemented a "do not track" feature, prompted by privacy-conscious consumers and the Do Not Track list proposed by the U.S. Federal Trade Commission. Now the concept is gaining even more support. The World Wide Web Consortium (W3C) has announced a standardization effort for user web privacy. A Little Privacy, Please
Increasing parts of our daily lives transpire inside of a browser; the data left behind by those interactions are able to paint ever-more-accurate digital pictures of who we are, what we like, what we do and whom we like. Not surprisingly, many people don’t want all of those details floating around.
The W3C wants to give users more control over exactly what information they share. The new Tracking Protection Working Group, which is part of the larger W3C privacy activity, is tasked with creating a standard that allows users to define preferences for web tracking, which parties can track them online and blocking or allowing web tracking elements. In addition, the working group may also specify a process to monitor implementation and conformance to the Do Not Track standard
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