BlackBerry users can’t happy with the way RIM is managed these days. From the once shining star, its market share is now rapidly declining, facing competition from many bigger companies like Apple, Google and Microsoft. However, there are still die hard BlackBerry fans out there, folks who don’t care about big touchscreens and would rather keep their beloved physical QWERTY keyboards instead.
One such guy is Pawel Pawelczak, who also happens to be an independent film director and who used his skills, alongside production team at Hand Hammered Films, to prepare a 30-second BlackBerry commercial.
Tagline of the video is “It’s Not a Toy” and the idea is to convince business users BlackBerry is the device for them — people who mean business need real tools, not toys. Not sure I completely agree with this, but I like the clip nevertheless. What do you say?
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